Gone are the days when any press was good press. Today, only good press is good press.
Sam Stookesberry

Senior Associate

Sam Stookesberry is a seasoned communications strategist with ten years of experience across a diverse range of industries including government, public affairs, education, commercial finance and small business. Sam specializes in gathering and analyzing stakeholder input to develop and execute communications and engagement strategies that drive engagement and achieve desired outcomes. He has led numerous efforts to help organizations engage diverse stakeholder groups in an effort to advance policy and business priorities, led major branding efforts, and led significant efforts to analyze and improve internal and external communications strategies.  

Sam worked on Capitol Hill for then-Congressman Cory Gardner, serving as Deputy Press Secretary in his Washington, DC office, before returning to Colorado to serve in the same role on his successful campaign for the US Senate. Prior to joining GBSM, Sam founded a public relations consulting practice, where he worked with clients ranging from local food & beverage start-ups to national education providers. He has helped organizations generate positive coverage in major national publications and across local media, and he has guided organizations through an array of crisis situations. He prides himself on his ability to authentically engage diverse stakeholders and create partnerships between communities and the organizations that serve them.  

Sam holds a bachelor’s degree in international political economy with a minor in Mandarin Chinese from the University of Puget Sound. He is a fourth-generation Coloradan who enjoys skiing, backpacking, paddle tennis, pickleball, and spending time with his rescue greyhound. 

Gone are the days when any press was good press. Today, only good press is good press.
  • Areas of Expertise: Advocacy/Public policy, Communications campaign strategy/Management, Crisis communications/Issues management, Internal communications, Media relations
  • Industry Specialties: Education, Energy & Natural Resources, Government, Water
  • Education: B.A., University of Puget Sound