Gone are the days when any press was good press. Today, only good press is good press.
Sam Stookesberry

Senior Associate

Sam Stookesberry is a seasoned communications strategist with more than a decade of experience across a diverse range of industries including government, public affairs, education, commercial finance and small business. He leverages his expertise in strategic communications, message development and media relations and his extensive history working with national, local and trade media to benefit his clients.

Sam joined GBSM to lead efforts to help organizations engage diverse stakeholder groups to advance policy and business priorities, leading major branding efforts, as well as significant  analyzation and improvements to internal and external communications strategies. His work with communities across Colorado improve the connection to local and state government agencies and the impacts their decisions have in creating a prosperous future.

After working on Capitol Hill as a deputy press secretary and serving in the same role on a successful campaign for the US Senate, Sam founded a public relations consulting practice. He worked with clients ranging from local food & beverage start-ups to national education providers. He has developed award-winning public outreach campaigns and guided organizations through an array of crisis situations, including food safety issues, school closures and new federal regulations. He prides himself on his ability to authentically engage diverse stakeholders and create partnerships between communities and the organizations that serve them.

Sam holds a bachelor’s degree in international political economy with a minor in Mandarin Chinese from the University of Puget Sound. He is a fourth-generation Coloradan who enjoys skiing, backpacking, paddle tennis, pickleball, and spending time with his rescue greyhound.


Gone are the days when any press was good press. Today, only good press is good press.
  • Areas of Expertise: Advocacy/Public policy, Communications campaign strategy/Management, Crisis communications/Issues management, Internal communications, Media relations
  • Industry Specialties: Education, Energy & Natural Resources, Government, Water
  • Education: B.A., University of Puget Sound