Beliefs

We believe in being better.

We don’t take our success or reputation for granted. They are things that must be earned and re-earned every day, on every project, for every client. In this spirit, the following are beliefs that every GBSMer embraces and uses to guide their daily work.

Clients First

Our clients’ interests always come first. Our experience shows that if we serve our clients well, our own success will follow.
Reputation

Our greatest assets are our people, capital and reputation. The last is the most difficult to restore. Therefore, we are dedicated in spirit and deed to the business practices that will enhance our reputation and never diminish it. Our continued success depends upon unswerving adherence to this standard.
Fiscal Responsibility

Maintaining the financial ability to provide our clients with the best people, services and resources is paramount to our success. But we will never let profit drive our strategic counsel. Doing so would threaten the trust, credibility and effectiveness we have worked so hard to achieve.

Excellence Always

We take great pride in the professional quality of our work. We have an uncompromising determination to achieve excellence in everything we undertake. Though we may be involved in a wide variety and heavy volume of activity, we would — if it came to a choice — rather be the best than the biggest.
Smart and Creative

We stress intelligence and imagination in everything we do. While recognizing that the old way is often still the best way, we constantly strive to find better solutions to our clients’ challenges.

Chemistry

The personal chemistry among our team and with our clients is critical to our success. We invest an unusual amount of effort to identify and recruit the very best people — skills, experience and personality — for every job. In a service business, we know that without the best people, we cannot be the best.
Professional Growth

We offer our people the opportunity to build and shape their practices beyond what is possible at most other firms. Advancement depends on merit, and we have yet to find limits to the responsibilities our best people are able to assume.
Team

We stress teamwork in everything we do. While individual excellence is always encouraged, we have found that team effort often produces the best result. We have no room for those who put their personal interest ahead of the interests of the firm and its clients.

Commitment

The dedication of our people to their clients and the firm — and the intense effort they put into their work — is an important part of our success.
Community

We made a conscious decision to establish and grow our firm — while serving a national base of clients — in Denver. We love the spirit, sensibility and collaborative nature of Coloradans. As a business, and individuals, we invest mightily in supporting and enhancing all that makes Colorado, Colorado.

Small, Yet Mighty

We consider our size an asset that we try hard to preserve. We want to be big enough to undertake large projects, yet small enough to maintain the loyalty, intimacy and esprit de corps that we and our clients treasure. They all greatly contribute to our success.
Evolving

We constantly strive to anticipate the rapidly changing needs of our clients and to provide services to meet those needs. We know that the world in which we work does not stand still and that complacency can lead to extinction.

Trusted

We regularly receive confidential information as part of our normal client relationships. Keeping the confidences of our clients and colleagues is of paramount importance. Never would we use confidential information improperly or carelessly.
Sportsmanship

Our business is highly competitive and we aggressively seek to strengthen and grow our client relationships. But we must always be fair competitors and be respectful of other firms. Today’s competitor is tomorrow’s partner.
Ethical

Integrity and honesty are at the heart of our business. We expect our people to maintain high ethical standards in everything they do, both in their work for our clients and in their personal lives.