Strategic Communications

Protecting and enhancing reputations through substance and strategy.

Strategic communications is the discipline GBSM was founded upon, and it continues to be a core area where clients seek our support. Since 1986, we’ve helped organizations and individuals achieve real business and societal outcomes through a highly collaborative and empathetic approach to executing powerful and thoughtful communications.

To get there, we’ll ask you lots of questions and we may challenge some of your preconceived notions…all in the name of helping you accurately diagnose the situation and understand the larger dynamics that will influence your communications.

With decades of experience, we have a deep and diverse reservoir of knowledge from our work with hundreds of clients. We tap that experience and expertise to help you identify the right audiences and understand what drives them. Then we help you develop the right strategies, messaging and communications to achieve your desired outcomes.

Related Services

Agency review and hiring
Communications assessments
Communications plan development
Corporate communications
Crisis communications and issues management
Digital communications and strategy
Litigation communications
Messaging and positioning
Message testing and research
Public relations and media
Change management
Internal and employee communications
Reputation management
Speechwriting
Spokesperson and presentation training

Client Results

AARP
Advised AARP on its communications and advocacy positions around the Affordable Care Act, issues facing America’s aging baby boomers and much more.

Denveright
Successfully developed, launched and implemented Denver’s most robust citywide communications and public engagement effort for an integrated, multi-departmental long-range citywide planning process.

High‐Profile Leadership Transition
Helped a prominent Colorado cultural institution through two years of communications related to the retirement of its CEO and subsequent search for a permanent replacement.

Delta Dental of Colorado Foundation
Developed and executed the public education campaign, Healthy Teeth Happy Babies, raising awareness of the importance of infant and prenatal oral health within socio‐economically disadvantaged populations.

The GBSM team is insightful enough to craft a whip-smart strategy, nimble enough to change course quickly when circumstances call for it and tactical enough to execute down to the last detail.

--Andrea Burns, Communications Director, Community Planning and Development

They have helped us address complicated situations through effective strategy and messaging. GBSM has been terrific business partner!

--Ryan McKibben, President & CEO

Andy and his team structured a respectable web presence for us out of a jumbled mess. Decades of articles and organizational depictions collectively presented an incoherent mass of information. Andy and the team tamed the monster. Not so easy to do in the evolving context of the internet.

--Tryg Myhren, Owner and President

GBSM has been a trusted partner for over 30 years. Their strategic sense, ability to spot emerging issues and communications skills are first rate, and they are always my first call when the need arises. They are among the very best.

--Cole Finegan, Regional Managing Partner of the Americas

Over the years, GBSM provided Delta Dental of Colorado and our Foundation with steadfast strategic counsel ranging from corporate communications to equitable engagement and coalition building within some of Colorado’s most underserved communities.

--Kate Paul, President and CEO (retired)