Colleen Rauscher brings over 10 years of strategic communications experience in a variety of industries including energy, nonprofit, insurance, hospitality and retail. She specializes in integrated corporate marketing communications, brand strategies, Hispanic marketing and advertising strategy.

Prior to joining GBSM, Colleen served as an independent marketing consultant in the alternative energy and hospitality industries, helping clients articulate complex technical concepts, define their market niche and build well defined brand identities. She also served as a Regional Marketing Associate for Whole Foods Market, where she worked on seasonal campaign development and supervised staff at 33 stores in four states in the Rocky Mountain Region. She was recognized by the Global Consumer Research group for her work using customer data and demographic information to create innovative market strategies.

Colleen began her career in New York City working for dotcom start-ups and advertising agencies. She moved to Denver to work in the meetings and incentives arena, with clients including Eli Lily, Schering-Plough, Ameritrade, AstraZeneca Pharmaceuticals and 3M Corporation.

Colleen has a BS from the University Of Kansas William Allen White School Of Journalism with minors in Spanish and Latin American studies. She serves on the Board of Directors for numerous nonprofits including the Denver Hooperz Youth Organization, a program that uses competitive basketball as a vehicle to give at-risk youth the opportunity to learn life skills, discipline, and responsibility.